Two-time Pro Football Champion Will Be an Exclusive Brand Ambassador
Betfred, the UK-based sports betting and iGaming operator, announced that its US subsidiary Betfred USA Sports has signed an exclusive marketing agreement with Rod Smith to make him the face of the sportsbook. The player has become the first ambassador of the betting operator since the beginning of its operation in the US market.
Rod Smith, who was on the Denver team for 14 years, being a two-time soccer champion, three-time All-Star and a member of the "Ring of Fame," will now represent the brand on social media, as well as participating in various online actions and traditional media.
This appointment of the player as Betfred brand ambassador further deepens the partnership that the sportsbook operator and the Denver Broncos agreed to in June 2020. Betfred Sports has been in business in Colorado since launching its physical sportsbook at Saratoga Casino Black Hawk.
Bryan Bennett, chief operating officer for Betfred USA Sports, said that when they were looking for a brand ambassador and marketing partner, they wanted someone of his stature on the field, but also someone who was intimately involved in the community off the field. Rod is the greatest receiver in Broncos history and a Broncos legend, and the company couldn't be more pleased and excited to be working with Rod to make Betfred Sports a household name in Colorado.
Speaking about the reasons that led him to get involved with Betfred Sports, Rod Smith said that he really loves the family operation at Betfred and the way they reach out to the communities in which they do business. He knows what it takes to be the best and looks forward to working with them in this exciting and competitive world of sports betting in the great state of Colorado.
About Betfred USA Sports
Betfred USA Sports is the wholly owned US subsidiary of Betfred Group, a sportsbook based in Warrington, UK, which owns and operates more than 1,500 UK sportsbooks, as well as leading online and mobile products in industry in the UK and Spain.Licensed in Iowa, Pennsylvania, Colorado, and Louisiana and Nevada pending regulatory approval.
About Rod Smith
Rod Smith is an author, speaker, entrepreneur, business coach, and soccer legend who played 14 years and retired with all the records a player could wish for. It was not easy at all, he had to fight and work his way in projects in Texarkana, Arkansas to become a two-time professional soccer champion, in the Broncos Ring of Fame and soon to be in the Hall of Fame. Fame.
He is a highly sought-after spokesperson for several Fortune 500 companies including Denver Broncos, FedEx, Visa, Cadillac, Nike, and Intuit, and has earned three college degrees in business.
Customers Treated Like Family
Rod Smith highlighted the importance of all sports fans being able to bet on their favorite teams, emphasizing the familiar approach to sports fans and customers that Betfred undertakes in the communities in which it operates.
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