Scientific Games, exclusive distributor of Pixiu games
Scientific Games, the gaming technology provider announces that it has entered into an exclusive multi-year agreement with game developer Pixiu Gaming to distribute its titles via OpenGaming in regulated markets in North America.
The agreement that makes Scientific Games' content aggregation platform OpenGaming the exclusive distributor of Pixiu's games. This significantly broadens their offering and helps affirm their growth among lottery operators in North America. Under the terms of the agreement, customers of OpenGaming, one of the leading content aggregation platforms, developed by Scientific Games, will have exclusive access to Pixiu content such as Lucky Lily Keno, Lucky 8 Keno, Lucky Bonus Draw Keno, Stars of the Lucky Keno, Lucky Pyramid Jackpot Keno and Deal or No Deal Keno.
A natural partner for Pixiu
Tony Plaskow, founder of Pixiu Gaming, said he was delighted to extend the partnership with Scientific Games to the growing US market. With a focus on high-quality, intuitive games, often customized with partner logos, Scientific Games is a natural partner for Pixiu.
The game developer is the creator of a number of player and market leader favorite Keno, Baccarat and Reactor games supplied to some of the major lottery customers such as Lotto Quebec, British Columbia Lottery Corporation and Atlantic Lottery Corporation. In addition to sharing the lottery's focus on supporting local communities and charitable causes, Pixiu prides itself on responsible gaming and makes donations to charities such as Forget Me Not Children’s Hospice and Kamloops Food Bank.
Pixiu's first game for the New Jersey market, Lucky Squeeze Baccarat, will launch live via the OpenGaming platform later this year, promising players an authentic and unrivaled casino experience. With full player control to squeeze the cards, Lucky Baccarat Squeeze aims to redefine interactive Baccarat.
Scientific Games Corporation continues to sign multi-year agreements
The partnership with a promising supplier like Pixiu gives Scientific an even stronger push into the North American market. According to Dylan Slaney, Senior Vice President of Digital Games at Scientific Games, this new agreement with Pixiu reflects the reach and power of OGS.
This year, the company has also partnered with Fantasma and Entain, ensuring stable growth in the market by continually adding more quality content. Slots maker, Fantasma intends to design and produce the first game for release in Fall 2021, and this and all other games released under the collaboration will be exclusive to the OpenGaming platform for at least 18 months and up to four years. Thanks to this, operators powered by Scientific Games, such as Parimatch, will be able to provide their users with games designed to offer an exciting, enjoyable and highly engaging experience, allowing them to stand out from their competitors through content and better attract and retain users.
Scientific Games has been assisting Entain in the German relaunch of iGaming, rapidly adjusting the games and achieving compliance with its partners across the board. Entain continues to collaborate with Scientific Games by extending the companies' existing partnership for an additional three years.
Speaking about this collaboration, Entain Chief Product Officer, Valery Gelfman said that OpenGaming had been a critical factor in helping to establish its participation in regulated markets both in Europe and beyond. The provider offers a wide range of brands that feature established names in multiple international markets, including Ladbrokes, Coral, Gala, PartyCasino, and bwin.
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