Variety and quality of gameplay experiences
The proprietary and aggregated online casino content provider Relax Gaming has signed an agreement with the Romanian iGaming operator MagicJackpot that will strengthen its presence in the country's regulated market.
MagicJackpot is the latest operator the provider has added to its already massive partner network. News of Relax's partnership with the Romanian brand comes shortly after it announced a similar deal with Parimatch, a leading online gambling operator.
As part of the agreement, Relax will provide its new partner with access to its entire portfolio of internally created titles, such as the successful online slots Temple Tumble, Iron Bank or Money Train 2. Furthermore the range of third party content will also be available on the Romanian operator's platform. Games from the likes of ReelPlay, Big Time Gaming and 4ThePlayer will soon be available to MagicJackpot players.
Relax offers its members over 2,000 online casino games, with headline slots from its internal studies along with a vast collection of content added through its Silver Bullet and Powered By Relax partnership programs.
Romania, one of the fastest growing iGaming territories in Europe
Relax with MagicJackpot's goal is in line with the content creator's strategy to continue to grow its regulated presence in various markets where online casino gaming is a legal and thriving practice. This partnership further strengthens the company's presence in Romania, one of the fastest growing territories in Europe when it comes to regulated iGaming.
Its first entry into the Romanian market was in 2016 when the country reorganized its online gambling space and after the company obtained the necessary license to supply its products there from the local regulator, the Romanian National Gambling Office.
Relax said the partnership with the leading company has marked an important step in its global growth strategy. Added to this are similar collaborations with Platinum Casino, Princess Casino and other Romanian-oriented gaming sites.
Commenting on this agreement, the CCO of Relax, Daniel Eskola, said that the Romanian market has experienced rapid growth in recent years and that they consider it important to take advantage of this situation. Eskola said that partnering with the country's leading operator is exactly the type of partnership that will help the provider achieve goals in the market.
Andre Swedberg, MagicJackpot's CPO, said that "to continue operating at the forefront of our domestic market requires the right content for our product offering, and the Relax proposition delivers." Swedberg praised Relax for the variety and quality of gaming experiences available, adding that they are confident that this new agreement will go a long way towards further consolidating their online presence.
MagicJackpot
Magic Jackpot is a well-established brand that hosts games on machines for 940 of the SuperBet outlets in Romania and Poland. Its online operation launched in early 2021 after the operator acquired a majority stake in Lucky 7.
Superbet is the leading sports betting operator in Romania and one of the largest in the world, according to eGaming Review Power 50, the annual top of the most important iGaming companies internationally.
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