Who wants to be a millionaire? Comes to Playtech
Leading gaming technology company Playtech announced in late February that it had signed an agreement with Sony Pictures Television to use the "Who Wants to Be a Millionaire?" Brand that will result in new live casino games across Playtech's live casino channel. Following this five-year agreement, Playtech and SPT will collaborate on games inspired by the classic game show. Playtech plans to develop three custom games using the brand and has already confirmed that they will be live game shows.
The two partners will work together to bring the well-known brand to Playtechy's Live Casino portfolio, as Sony Pictures Television is one of the television industry's leading content providers, a leader in the production, broadcast and distribution of programming. Around the world, in all genres, for all platforms, the deal is expected to be a huge success. We recall that Sony operates in Asia, Latin America, Europe and the US, so the new games will be available to people around the world.
Proud to be part of this agreement
Stephan Zingg, Commercial Director, Brand Management and Interactive at Sony Pictures Television UK, said that Playtech Live is creating some of the most innovative online gaming experiences on the market and they are very excited to start working with the team. They are sure that Who wants to be a millionaire? The brand will offer new elements of entertainment to players and enhance their experience.
Shimon Akad, COO of Playtech, also commented that they are very proud to have been chosen as Sony's partner to bring Who Wants To Be A Millionaire? brand to the live casino market. Playtech seeks to offer the most engaging responsible gaming entertainment experience on the market.
About this deal, Playtech Live CEO Edo Haitin explained that his vision for Playtech Live was to deliver the best possible entertainment experience, focused on creating game show content supported by leading global brands. Who wants to be a millionaire? has proven to be an absolute favorite around the world, and Playtech has the ability to develop immersive product features and live casino game programs, allowing players to experience the thrill and excitement of playing one of the formats of longest running game shows in television history. This is just the beginning of Playtech's journey and they are looking forward to getting to work on the development of the three new games, as they are confident that it will be an exciting addition to the developer's already very attractive portfolio.
About the UK-based company, Playtech
For 15 years, Playtech has been working with some of the largest operators in the iGaming industry and is a very popular brand among casino players and casino providers. The company has created software solutions for online games and has become one of the most respected operators in the iGaming industry, with licensing agreements with major entertainment brands.
It is known for the brilliant quality of its games on all platforms, including live and mobile games. Its excellent portfolio of live gaming casinos is among the most popular in the world, offering a wealth of popular casino content such as slots, poker, bingo, lotteries, and sports betting.
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