Playtech announces a new partnership with Kindred Group
One of the most important providers of online gambling technology Playtech has partnered with the betting and iGaming operator, Kindred Group. The two companies began their new partnership with the launch of Playtech's online casino content with Unibet's UK and .com websites. The provider's casino offering will later be rolled out in more regulated markets, including Belgium, Romania and Sweden, and with other brands of the iGaming operator.
Kindred will gain access to both classic Playtech titles as well as new releases, such as the popular Age of the Gods suite, the Fire Blaze Jackpot series, and more products developed exclusively for the provider's platform, including Quickspin, Origins, Vikings, Ash, and Rarestone.
A very exciting partnership for both companies
Commenting on the partnership, David Robertson, Director of Casino at Kindred Group, said that Playtech's innovative and engaging content will provide a fantastic level of entertainment to their international audience and they are delighted to be working with them. This will be a very exciting partnership for both companies.
On the other side, Playtech COO Shimon Akad said they are delighted that Kindred Group has chosen Playtech as their technology partner. This is a great example of Playtech's commitment to partnering with the right companies to bring great entertainment to new and growing markets.
Playtech's meteoric rise
Kindred is the latest major operator to sign a content delivery agreement with Playtech in recent weeks. Last month, the provider announced that it agreed to supply its Casino and Live Casino range with 888casino, the iGaming brand of leading digital gaming operator 888 Holdings. Last year, it entered the US regulated market with the launch of its products with bet365 in New Jersey.
Playtech recently released its financial report for 2020, indicating a 25% drop in its annual revenue that it attributed to the Covid-19 pandemic that caused the cancellation of world sports last year and the closure of traditional gaming establishments.
The company also revealed its future plans, which are mainly focused on the markets of the United States and Latin America, where the supplier sees a great opportunity for expansion. It recently partnered with subsidiaries of US casino and racetrack operator Greenwood Racing, which will see it expand into four states and signed strategic agreements in Guatemala, Costa Rica and Panama to fuel its growth in the Latin American region.
Over 20 years of Kindred Group experience
With over 20 years of experience, The Kindred Group is one of the leading companies in the iGaming industry and operates a multi-brand business, which includes 32Red Online, Bingo.com, Casinohuone, Unibet, Vlad Cazino and Otto Kasino. Present throughout the world, it has offices in Europe, Australia and the United States. The company has brought together 9 of the most successful online gaming brands in Europe, entertaining an audience of more than 30 million customers.
Representatives for Kindred, which recently expanded its presence in California and Arizona, say that Playtech content will be very beneficial to their brands' offerings and that they are excited to partner with Playtech and develop a win-win partnership.
Give your opinion