Further expansion in the Latin American region
Casino game developer Playson is aiming for further expansion in the Latin American region by granting platform provider Betconnections access to a wide range of its slot titles, such as Rich Diamonds, Hold and Win, Solar Queen and Divine Dragon, Hold and Win.
Playson has significantly strengthened its offering in recent months with various game releases, as well as new promotional features like Reel of Fortune, which seeks to make its slots exciting by allowing players to win cash bonuses or rack up games.
Playson's sales director, Blanka Homor, said of the company's completion in Latin America that is going from strength to strength in 2021, and the partnership with an advanced platform provider like Betconnections is testament to that success. Recent launches like Reel of Fortune, as well as an attractive new user interface, have taken the product bundle to a new level and they hope to further enhance the offering.
Improved content and new associations
In addition to strategic partnerships, Playson continues to strengthen its product offering by launching new game titles and adding new promotional features, including Reel of Fortune. Playson's recently introduced user interface, which is designed for mobile games, will help the game developer to position itself among the top mobile game providers. The growing demand for mobile games in the Latin American area will undoubtedly bring additional benefits to Playson.
This latest movement of the study of games in the Latin American region maintains its rapid growth in the continent, it has already signed a series of strategic agreements with several commercial partners.
Playson anticipated the new wave of regulated markets in Europe
So far in 2021, Playson continues to expand its network of partners around the world, by signing new agreements with providers and platform operators. The company wants to increase its reach by entering key markets. The igaming provider has established alliances with Sisal, platform provider Virtualsoft, Pixel.bet, Belarusian online casino operator GrandCasino, Kaizen Gaming, White Hat Gaming and igaming and sports betting operator Solbet, among others.
Last month, Playson signed a deal with another platform provider, Virtualsoft, to integrate some of its most popular game titles. As a result of the agreement, popular Playson titles will be integrated with Virtualsoft partners such as Doradobet.
In addition, Pixel.bet, which is part of the LeoVegas network, will also benefit from access to Playson's suite of non-integration-enhancing engagement tools designed to promote participation in the German and Scandinavian markets where it operates.
Playson anticipated the new wave of regulated markets in Europe and the group is "more than ready" to follow the guidelines and adapt to changes to continue to deepen its footprint in the region. Germany gained particular emphasis, with the vendor's games already approved for use in the country before the newly controlled market opened at the end of the year.
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