Affiliate Marketing Technology and Services
Integrated payments provider Paysafe announces that its partnership with the Virginia Lottery expands into the field of affiliate marketing expertise. Under this agreement, the Virginia Lottery will take advantage of the proprietary software solution and affiliate marketing services provided by Income Access, in addition to the Paysafe payment processing platform that the lottery has already used.
Virginia Lottery
Launched on July 1, 2020, the Virginia Lottery's iLottery is recognized as one of the most successful online lottery platforms, generating the highest online sales per capita in its first 6 months of operation. In 2020, the iLottery platform exceeded performance targets by posting $ 349.7 million in winnings, thanks to its game portfolio comprising scratch and draw based games, progressive jackpot games, Keno games and instant games. In continuous search for new players, the lottery offers an affiliate program, based on continuous support in terms of marketing materials and management services, paying a competitive commission rate for each new customer channeled to its operations.
In search of successful business relationships
Powered by Instant Access technology, the Virginia Lottery's upcoming affiliate program launch would be the lottery's next step in cementing its position on the basis of successful business relationships with retail and online marketing partners. Income Access, Paysafe's technology and service provider, will ensure that the Virginia Lottery has access to its proven acquisition and retention solutions in order to design more effective promotional campaigns for its products. Income Access' team of affiliate specialists will assist the lottery in its personalized marketing implementation initiatives with the goal of long-term growth.
A great deal for both companies
Tara Wilson, COO of Paysafe's Income Access, said that by expanding the partnership with a brand that has the history and reputation of the Virginia Lottery, Paysafe is demonstrating its commitment to fostering business relationships and being a full solutions provider. This deal also builds on Income Access' growing presence in the US iLottery market, where they expect long-term success in the affiliate space.
Kevin Hall, Executive Director of the Virginia Lottery, said it is a pleasure to build on existing proven partnerships. The strong relationship with Paysafe over the past five years and now, with the expansion of their product offerings through Income Access capabilities, they hope to drive new customer acquisition and support the mission of raising revenue for public K- 12 from Virginia.
Paysafe Group
With over 20 years of experience in online payments Paysafe Group (paysafe.com) is a leading integrated payments platform. Its primary purpose is to enable businesses and consumers to connect and transact securely through industry-leading methods of payment processing, digital wallet, and online cash solutions. With an annualized transaction volume of more than $ 98 billion in 2019 and approximately 3,000 employees located in more than 12 global locations, Paysafe connects businesses and consumers through 70 payment types in more than 40 currencies around the world.
Income Access
In September 2016, Paysafe Group, the company behind the NETELLER and Skrill digital wallet brands, acquired Income Access.Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specializes in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casinos and financial trading companies. Income Access offers comprehensive data and insights on marketing campaigns across all digital and offline channels.
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