Pariplay games are now live with the British brand Betfred
Games from Pariplay Ltd, have now been launched with the British brand Betfred, the Malta-based provider makes its debut today on the Operator's Games tab as part of an agreement that will help it consolidate its position in the market. More games from Pariplay's extensive portfolio of more than 100 innovative and entertaining slots are expected to debut in the coming weeks. All games have excellent graphics, mathematical models based on machine learning, and various functions.
The partnership will enhance the UK market presence of both companies
Pariplay's Chief Commercial Officer Christine Lewis said the UK remains a very important market and they are delighted to have expanded their reach in this market through a partnership with Betfred. The slot machines they chose to begin their relationship with the iGaming brand "have proven performance" and they are confident that these and the others that Pariplay has in their portfolio will go well with Betfred players.
Andy Horne, Director of eGaming at Betfred, said speaking about this deal, that Pariplay slots are a great addition to their portfolio and that they are looking forward to making them available to gaming customers. This evolving cooperation with Pariplay makes them excited about the opportunities it will bring them in the near future.
About Betfred
Betfred is privately owned by Fred and Peter Done and is the UK's largest independent betting brand operating through multiple online, mobile and retail channels with over 1,500 stores across the UK. Opened in 1967, it is a well-established and trusted brand.
In addition, Betfred is one of the main sponsors of many sports, including the British Masters Golf, the Scottish Betfred Cup, the World Championship Snooker, the World Matchplay Darts, the Rugby Super League and is the official sportsbook of the prestigious Ascot racecourse. The company prides itself on being the down-to-earth gambling and gambling brand, targeting casual and recreational customers across the UK. Betfred takes responsible gambling extremely seriously and believes that gambling should only be an affordable pastime for consumers.
About Pariplay Ltd.
Founded in 2010 and now part of Aspire Global, Pariplay is the number one content provider and aggregator offering innovative products, including the Fusion ™ aggregation platform and the Ignite Studio development program. With offices in Malta, Israel, Bulgaria, Gibraltar and India, it is licensed and regulated by the Gibraltar Gaming Commission, the Malta Gaming Authority, the UK Gaming Commission, the Romanian National Gaming Office (ONJN) and the New Jersey DGE.
Pariplay's Fusion ™ Aggregation Platform is focused on enhancing player value by providing a set of back-office retention and conversion tools for operators, plus access to thousands of games from the industry's leading game developers. The provider has its own game development studios with a range of more than 100 innovative and entertaining slots. All Pariplay kits and systems are certified by leading testing laboratories to meet the highest industry standards.
Like Betfred, Pariplay understands the importance of responsible gaming and is implementing policies and tools within its systems and games to provide industry leading entertainment in a socially responsible manner. The system combines identity verification with age verification and geolocation services to determine if a person meets the minimum age requirement and is playing within a specific territory.
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