Pariplay continues to grow in Latin America
Leading aggregator and service provider Aspire Global's Pariplay Ltd has launched games in Colombia with Codere. This is one of the new collaborations that the provider has made with a Latin American operator that has its sights set on expanding throughout the Spanish-speaking region.
The deal will allow Pariplay's innovative casino content to be delivered to three of the company's most popular gaming sites in Mexico, Colombia and Spain. The vast portfolio of innovative slots will now be available at Codere's online casino. The agreement is part of Aspire Global's general Latin American expansion plan. BtoBet, a sister company to Pariplay and a subsidiary of Aspire Global, has signed agreements in Colombia to provide its Neuron 3 player and sports account management platform to Betfair and William Hill.
Expand to more Spanish-speaking countries
Christine Lewis, Pariplay's commercial director, said that Latin America is a market with great growth potential and the partnership with Codere Colombia is very important to increase the audience for its games in the region. Pariplay believes that the success of its portfolio of games will continue to improve when they are released with such a strong presence in the industry.
Codere casino product manager Sarit Adania said that Pariplay slots will help Codere expand its slot portfolio in Colombia, the company knows how famous these games are there. This is a partnership that, according to Codere, would benefit the two companies in an area where online gaming is expanding rapidly.
Codere Colombia
Madrid-listed Codere operates online in Colombia under its Codere Apuestas brand, licensed by the national regulator Coljuegos. Recognized worldwide, since it was founded in 1980, Codere has held a leadership position in the main business lines and geographic areas where it operates. It is present in European markets such as Spain and Italy and also in Latin American markets such as Argentina, Mexico, Colombia, Panama and Uruguay.
The powerful quality of Codere's presence in Latin America also prevails in its online operations and iGaming offerings, something that Pariplay is proud to be associated with now. In addition to its own games, Pariplay adds thousands of others from some of the best-known studios in the industry to its FusionTM platform, which is also equipped with a variety of conversion mechanisms, retention and tools. The platform is now licensed in more than 16 regulated markets.
2021 a great year for Pariplay
This agreement is the latest in a series of agreements signed by Pariplay in the controlled market of Colombia, and gives Codere access to Pariplay's extensive portfolio of more than 120 innovative slot machines.
In April, it signed a multi-jurisdictional distribution agreement with Greentube, a leading retailer and manufacturer of gaming solutions for the Internet and mobile devices. The NOVOMATIC Interactive subsidiary made its content available on Pariplay's Fusion site under the terms of the agreement. The vendor's product portfolio, which includes popular titles such as Lucky Lady's Charm deluxe and Sizzling Hot deluxe, will be available from Pariplay's network of operators.
In March, it added Gamshy titles to its Fusion platform, allowing games to reach the public in 16 new regulated markets. Gamshy's select range of games makes it possible for Pariplay to extend an even larger portfolio of games to existing partners and attract new ones.
The online gaming provider, owned by Aspire Global, has also established a new partnership with Spiffbet for the distribution and development of iGaming products, further increasing the reach of the developer.
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