The partnership between PA Betting Services and BoscaSports
Multimedia gambling content provider PA Betting Services partners with BoscaSports. Following this agreement, BoscaSports will receive relevant content and instant sports betting updates.
PA Betting Services is owned by London-based PA Media, which offers cutting-edge and innovative marketing solutions. Richard Duncan, Head of Business Development, Sports Betting and Racing, and PA Media Group stated that the combination of the knowledge and experience of PA Betting Services and the innovative technology of BoscaSports will offer a completely new experience to sports fans. This association will allow retailers to be informed with everything that is happening in the sports area relevant to them.
With this agreement, the two brands will cover in the future in addition to football, greyhound racing and horse racing, golf, tennis and other sports. Through BoscaSports, PA Betting Services will bring new and unique content to the European and North American market, including news, leaderboards, statistics with charts, enhanced guides and race cards.
On the other hand, Eugene Mitchell, CEO of BoscaSports, has stated that this collaboration will put the platform on the world map. The content distribution will be profitable and with innovative features such as content automatically translated as Italian, released for the Italian market.
PA Betting Services
PA gambling services offer profitable paperless solutions to the UK market, already provided to independent bookmakers and racetracks. The company seeks productive alliances to expand locally and internationally and the collaboration with BoscaSports also aims to show the betting industry the benefits of being paperless and innovative and profitable solutions.
BoscaSports seeks exclusive partners
BoscaSports is the leading digital provider of retail digital display solutions for the LBO and Tote markets providing digital betting display solutions to over 5,000 displays in the UK, Ireland, Italy and the Caribbean. It is the sole provider for 59 UK racetracks and many bookmakers.
In 2021, BoscaSports launches its suite of digital racing products in other languages, initially available in Italian, with a machine translation engine that will allow them to offer their digital products in almost any language.
Eugene Mitchell, CEO of BoscaSports said that the partnership with PA Betting Services is an enormously significant step for the company to bring its digital platform to a global sports betting audience. This partnership responds to an accelerating move towards completely paperless environments in the retail gaming industry.
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