Pink Casino is making its debut in Canada
LeoVegas has unveiled the latest line of its global expansion, the launch of its Pink Casino brand in Canada. Just days after the group was named "Operator of the Year" at the SBC Awards, the entry into North America represents the brand's first launch, outside of the UK. This release is one of many the group has released to meet the demand of Canadian gamblers. While it has several trade names, Pink Casino is new to Canada and another top tier gaming option.
According to the firm, the Pink Casino brand is primarily aimed at a female audience. Local players, particularly women, have a first-rate gaming and entertainment experience. This expansion has been made possible by the successful migration of UK brands to LeoVegas proprietary technical platform that took place last spring.
The company, which already has several brands operating in Canada, believes that Pink Casino will benefit from the experiences and local knowledge it has accumulated to date. This launch is part of LeoVegas' strategy to use existing brands and resources to generate profitable growth.
LeoVegas continues to expand its global presence
Canada is part of LeoVegas' ambitious growth plan in the country that plays a very important role as the region represents 18% of the group's total revenues in the third quarter of 2020, making it a critical segment for the company.
Commenting on this launch, LeoVegas Group CEO Gustaf Hagman said it was exciting to see the company embark on another foray into Canada and North America in general. This is an excellent way to use the strong brands and generate profitable growth, bringing even more fun and entertainment to the Canadian market in the form of Pink Casino.
In addition to the launch of Pink Casino in Canada, the business group also announced that it has an agreement with iGaming's content developer, Push Gaming, to provide all the content necessary for its operational brand to function in the best way and to satisfy even the most demanding bettors. This agreement will see the operator directly integrate Push Gaming titles like Jammin ’Jars and Joker Troupe and add them to its existing game offering.
LeoVegas Group Casino Games Manager Johan Ekberg said Push Gaming's games library offers massively innovative games and incredibly engaging mechanics and they look forward to taking this content deal to the next level as they continue to build a productive business relationship in the next years.
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