One more step
The leading gaming technology provider of products and services for operators of the iGaming Gaming Innovation Group (GiG) announced that it has renewed the agreement it signed in 2019, for the provision of marketing compliance services with Bet365.Under the new agreement, GiG will continue to offer bet365 access to its marketing compliance assessment tool, GiG Comply.
After its first year of integration, Bet365 will continue to implement the GiG Comply provisions covering all European and US markets. You will use the resource to create personalized compliance controls, in order to comply with the specific legislation of each market and their respective advertising standards.
GiG Comply has a system capable of scanning over 30,000 web pages daily, looking for content, including keywords, links, and regulatory requirements in various jurisdictions, and helps operators stay within local requirements. During 2019, Gaming Innovation Group highlighted its compliance tool as the company's fastest growing business divisions, which has secured 10 top-tier European clients since launch.
Another successful year working with GiG Comply
On the continuation of this agreement, a bet365 spokesperson said they hope it will be another successful year working with GiG Comply, the versatility of the tool they offer means that the company will be able to adapt effectively to the ever-changing regulatory landscape, ensuring to maintain a highly compliant affiliate program.
GiG Media CEO Jonas Warrer added that, as one of the leaders in the industry, they are proud that Bet365 has decided to continue their relationship with GiG.
About Gaming Innovation Group (GiG)
Founded in 2012, Gaming Innovation Group Inc. is a technology company that provides products and services across the entire value chain of the iGaming industry. GiG operates from Malta and is listed on the Oslo Stock Exchange and Nasdaq Stockholm. The GiG Comply tool is currently active in 180 different jurisdictions.
Through your products and services, you are connecting operators, providers and users to create the best possible iGaming experiences. The company's vision is "Open iGaming and make it fair and fun for everyone."
About Bet365
Bet365 was created in 2000 by Denise Coates, in Stoke-on-Trent, UK and has gradually grown into one of the leading sportsbooks in the world. Although it is based in the UK, in 2019 it announced that it would be moving its offices from Gibraltar to Malta due to Brexit, with plans to bring in some 500 employees.
Today, the company offers sports betting, online poker, casino and bingo titles, as well as video content related to individual and group sports competitions.
In 2019, bet365 became one of the first top tier betting operators to implement GiG Comply's marketing compliance safeguards and tools and will continue to implement these provisions to its full market capacity, covering all European and US markets.
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