Scientific Games extends its partnership with Entain for another three years
Sports betting and gaming company Entain has strengthened its existing relationship with gaming technology and software group Scientific Games and its OpenGaming content aggregation platform through a recently signed three-year contract extension. Scientific Games has agreed to continue to empower its operating partner with its OpenGaming ecosystem.
As part of its strengthened collaboration with Scientific Games, Entain will benefit from the OpenGaming library, which includes more than 3,000 game titles available from some of the world's leading casino game development studios. The offering is complemented by player participation and retention products, such as free rounds and missions, as well as responsible gaming tools.
About Entain
Headquartered in the Isle of Man, Entain (formerly GVC Holdings) has a multi-brand portfolio of online and physical gambling businesses, including Ladbrokes, Coral, Gala, Bwin, Partypoker and PartyCasino that are available in various markets in Europe and the rest of the world.
The group also operates in the US through the BetMGM brand, which was created as a result of its association with the Las Vegas casino giant MGM Resorts International. Entain and MGM formed a sports betting joint venture in the summer of 2018.
Scientific Games will help the operator to relaunch its brands in Germany
Scientific Games is helping Entain consolidate its share in regulated gaming markets which is a priority for Entain moving forward.By partnering with Scientific Games through its OpenGaming platform and its focus on regulatory compliance, the operator will be able to help Etain relaunch its brands in Germany in accordance with the country's Tolerance Policy. The German market is expected to officially relaunch later this year.
Such a policy allows gambling companies to provide online casino products to German customers before they officially become legal in the country in July 2021, provided they ensure that they comply with a number of requirements, including a € 1,000 limit on monthly casino deposits and a second interval between each spin of the reels, among others.
Scientific Games further noted that it will continue to support its partner in regulated markets in Europe, including the UK, Greece, Italy, Spain and Portugal.
Entain Product Manager Valery Gelfman said OpenGaming has been a critical factor in helping the company establish its share of regulated markets both in Europe and beyond. Entain is committed to OpenGaming and they look forward to bringing even more exciting content to their ever-growing player base.
Scientific Games now in Michigan
In late January of this year, Scientific Games made its debut in online casinos and digital sports betting content with the launch with Golden Nugget in Michigan. This allows the provider to integrate their game offerings with state-of-the-art features and attractive payouts to the Golden Nugget Michigan online casino with a .com domain. The launch of 88 Fortunes and Raging Rhino, as well as other custom games, sees the company deepening Golden Nugget's presence in the US online sports betting market.
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