Big Time Gaming and Future Anthem partner
Big Time Gaming (BTG), a leading innovator in slot development, has joined forces with Future Anthem, a Game Data Science specialist, to acquire a deeper understanding of player behavior and optimize its game portfolio.
BTG will integrate player behavior modeling and interactive visualizations for its games through Future Anthem's Game Data Science platform, Anthemetrics, which will predict performance and identify optimization opportunities that will be beneficial to partners and their players. This will allow BTG to optimize the playing experience of its games.
BTG also recently struck a deal with Microgaming for their Megaways technology, a feature that will become part of the upcoming Microgaming slots this year.
How does Anthemetrics work?
Anthemetrics provides operators and game studios with an easy way to understand player behavior. Its structure allows you to see performance, challenges and opportunities at all levels, games, players and markets.
According to Future Anthem, working with data is very important to offer a responsible and entertaining gaming experience, recommendations, opportunities and prediction mechanisms.
The company's learning models include analysis of game data to predict player behavior in real time. Future Anthem digs deep into gaming to find international data and patterns and this can help increase revenue and create a not only exciting but responsible gaming experience.
The first gaming data science platform of its kind is hosted in the Microsoft Azure cloud and its data does not include in any case confidential information of the clients, only the ID of the player, their transactions and also stores data analysis and algorithms.
Future Anthem
Founded in 2018, Future Anthem is the market leader in game data science. He is the operator of an online gaming studio dedicated to enhancing the casino player experience. The company's platform uses machine learning to analyze, understand, predict, and provide actionable intelligence, enabling the gaming industry to quickly optimize its gaming portfolios, increase player engagement responsibly, and drive action in real time.
Future Anthem's vision is to listen carefully to game data and improve the player experience. In collaboration with casino operators and gaming studios, the company processes billions of gaming transactions to analyze and predict player and gaming behaviors.
About the association
Nik Robinson, CEO of Big Time Gaming, said that this is the first step towards future growth and that the integration of Future Anthem data would allow the company to further optimize its innovative slot machines. This association aims to provide more benefits and opportunities for its customers and end users.
On the other hand, Leigh Nissim, CEO and founder of Future Anthem stated that they are excited to bring personalization, optimization and player protection to an industry leader like BTG, he has always been a leader within the industry and his commitment to the science, game data, and player customization and optimization are exciting.
While they work with player-level information on a major BTG distribution partner like Relax Gaming, they are confident that in the future there will be multiple opportunities for them to work together across the BTG portfolio.
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