Relax Gaming will multiply its points of sale in regulated markets
Renowned iGaming aggregator and iGaming content provider Relax Gaming, which recently added Print Studios to its Silver Bullet program, already has a license from the UK Gaming Commission for its Gibraltar company, Relax Gaming Gibraltar Ltd. The UK gaming provider license followed the approval Relax Gaming received from the licensing authority in Gibraltar. This means that the company is poised for further growth and new opportunities in one of the world's strongest iGaming markets. Together with group licenses from the Malta Gaming Authority and the Romanian National Gaming Office, the UK permit helps multiply outlets for the content provider in regulated markets.
RG's extensive library of quality casino games will be available to operators in the UK through its Gibraltar division. The developer has partnered with Boylesports, 32Red and BetVictor, transferring operations to its Gibraltar network and is working to incorporate the UK brands of Entain, Ladbrokes and Coral.
An opportunity to grow
Relax Gaming representatives say that the acquisition of the UKGC license is an important business achievement for the company and represents a new growth opportunity. After a fruitful relationship with UKGC through the Malta-based company, having all products and services approved for the Gibraltar branch is another important business milestone that will be felt throughout the company, including the supplier's valued external partners.
In addition to its expansion in the UK, Relax Gaming continues its efforts to establish itself as an in-demand provider in the Nordic countries, where online casino players are well known for their demanding skills. The aggregator gained recognition in the region earlier this year when it received the EGR Nordics Casino Content Supplier award.
Gaming partners
Its extensive library of over 2,000 casino games, including in-house studio slots and third-party titles supplied to its gaming partners through the Silver Bullet and Powered By Relax partnership programs, position Relax Gaming as one of the industry leading B2B game content providers.
In October 2020, Relax Gaming began building its gaming partner portfolio, and OneTouch is among the latest additions to its Powered By Relax program for the month of April. OneTouch's innovative mobile-centric designer game suite will be available to Relax Gaming partners in a wide range of markets. This collaboration will give OneTouch access to Relax's top-tier operators to market their products and will increase the diversity of selection of high-quality games for Relax customers.
In March, it began collaborating with another major gaming operator, Parimatch, to add unique content from more than 50 third-party studios to its aggregation platform. Both Relax and Parimatch have enjoyed great success over the years and this agreement further boosts the footprint of both companies. Thanks to this agreement, Parimatch players can enjoy unique and diverse games such as Temple Tumble, Snake Arena and the award-winning Money Train 2. They will also be able to enjoy amazing content from more than 50 third-party studios, such as Fantasma Games, ReelPlay and 4ThePlayer.
Relax Gaming's Silver Bullet and Powered By Relax programs have expanded the company's partner list and illustrate how the market has evolved over the years and how affiliates are seen as the most important thing for operators to sell their products effectively.
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